Understanding the B2B Buyers of the Future
The new management and decision makers with purchasing power in B2B manufacturing are millennials. Millennials prefer online communications over phone/email. They care about social proof, peer reviews and visuals.
The B2B technology landscape of the future will be driven by big data. Artificial intelligence in support, personalization and sales, will redefine the buyer journey, bringing new buyers in the manufacturing pipeline from interest to purchase.
"You're not in the business of selling. You're in the business of solving problems."
- Antony McGregor Dey
Antony is a serial entrepreneur, seasoned SaaS and Ecommerce executive, and a globally recognized expert on marketing technologies. Antony has always been at the forefront of digital marketing, from the growth of email and apps, to marketing automation and artificial intelligence - with over 20+ years of combined B2B and B2C digital marketing experience.
Here are some of the topics we'll be covering.
How Millennials and Gen Z with Change B2B
How B2B Communication Channels are Changing
Uniting Support, Sales, Product & Marketing.
The next step in Global Commerce